- Cisco Intern Poised to Become Viral Rap Star [VIDEO]
A rather endearing video has been making the Internet rounds of late — a vid featuring the rap stylings of Cisco Systems intern Greg Justice, a.k.a. “The World’s Most Interesting Intern.”
After seeing Justice’s rap on a few other blogs, we hit him up via Twitter to ask what the deal was. Apparently, the 21-year-old Stanford University student is currently working with Cisco’s Communications department to “harness social media to amplify Cisco’s awesomeness.” He was given the opportunity to drop beats on the company blog on a regular basis after his boss heard him rapping in his cubicle. Justice isn’t a stranger to music, either. “I was the frontman for a 5-piece Stanford hip-hop/rock band that failed miserably,” he explains. “More importantly, I grew up listening to the Lion King soundtrack on repeat.”
Justice plans to post a new video on the company blog every week for the next 10 weeks. His goal for the endeavor? “On the one hand, I’d like to pitch exciting products such as the Cisco Catalyst 4948E Ethernet Switch and Flip Video,” he says. “But, truthfully, I just want to make it on The Colbert Report.”
Kidding aside, we think this is a really great way for Cisco to connect with its customers — a way that’s much kinder to its junior staffers than that whole David on Demand/Leo Burnett deal (last time we checked the dude was being forced to get Twitter handle tattoos). What do you think of major companies like Cisco letting loose with a bit of viral inanity? Let us know.
More About: humor, MARKETING, software, viral video
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